Setting The Record Straight About BTMS and Why We Use It
Ingredient transparency seems to be the new trend or consumer demand nowadays. Everyone wants to know exactly what they are putting into their bodies and on their skin. I as well subscribe to that very same thought process. In addition to being a business owner, I’m also a consumer; and as a consumer, I want to be assured that the products I’m using are beneficial as well as safe. The latter ideology is what ultimately led to the creation of my natural, made in Australia company, “From Earth”. I wanted all who would use my products to be certain that they were getting natural, organic and eco-friendly ingredients. That mission is still the same today. In the spirit of transparency, I would like to take a moment and ease your mind of any doubts about some of the ingredients you may see listed on our products.
What Is BTMS?
It dawned on me that some of the ingredients we use here at From Earth may seem a bit daunting. A few of our ingredients have those 12 syllable chemical like words that no one wants to pronounce. One ingredient, in particular, is Behentrimonium Methosulfate (and Cetearyl Alcohol), or for short BTMS. Behentrimonium Methosulfate in layman terms is simply a type of emulsifying wax. When making our natural conditioner or conditioner bar, emulsification is vital. When mixing oils with other liquids such as water, BTMS allows the ingredients to mix or emulsify without separating. As a result of using BTMS, we are able to create your creamy, natural conditioner that you love so much.
Where Does BTMS Come From?
As many of you know, we make it our duty at From Earth to always give you products that are natural, organic and if possible made in Australia. Despite the way the name looks, BTMS is actually derived from a plant. It is a plant-based emulsifying wax that is naturally derived from Colza or Rapeseed oil. Behentrimonium Methosulfate is sometimes listed as BTMS-25 or BTMS-50. The difference between the two is their level of potency. BTMS-25 contains 25% of the active ingredient Behentrimonium Methosulfate (derived from Colza plant), while BTMS-50 contains 50%.
Why Do We Use BTMS In Our Products?
As mentioned previously, BTMS acts as a wonderful emulsifier when mixing several different ingredients. In addition to its emulsifying capabilities, it’s also a great detangling agent and absorbs well into skin and hair strands. Behentrimonium Methosulfate has a positive charge which makes it super conditioning. When it’s used in products like our eco-friendly, Australian made conditioner bar it gives your hair and skin a silky and moisturized feel.
We Vow to Always be Natural and Australian Made
Now, that I’ve explained what exactly BTMS is and why we use it, I hope that you are a bit more at ease and assured that all of our ingredients are in fact what we say they are. Our products are and always will be organic, sustainable, and Australian made.